Responsibilities
Content Creation
Video Essay
Web Design
Content Creation
Create content for Instagram account to promote mental health awareness for English and Cantonese/Mandarin speakers in Hong Kong:
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Illustrate, write and curate posts such as empathy memes, music recommendations and self-care tips
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Research angles to collaborate with local and regional mental health charities
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Assist production of short promotional film for campaign
Video Essay
Produce a 5min video essay describing mindfulness, flow and tips on how to improve mental health during COVID-19 in Hong Kong:
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Research academic and commercial perspectives on mental health specific to local Hong Kong culture
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Write script, storyboard, source footage and narrate content
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Work closely with Multimedia and Operations Manager for technical execution including animation
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Collaborate with 3+ mental health charities to inform viewers of accessible local mental health resources
Web Design
Design landing page for Level Up project to describe initiatives and attract partners for collaboration:
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Give creative direction to determine branding kit, visual theme and target audience of the website
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Use WIX to design user experience, curating content and design elements created by teammates
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Proofread website content for professional and accurate presentation
