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APOLUNA

A Hong Kong-based jewelry brand celebrating harmony and balance through celestial-inspired designs. I created social media content and revamped their brand's visual concept and strategy, with a focus on their online presence through Instagram.

Timeline: Sep - Dec 2024

Services

Brand Development

Content Creation

Brand Development

  • Developed content strategy and visual concepts for APOLUNA's Instagram, aligning with their celestial-inspired identity

  • Built a detailed brand profile deck for stakeholders, highlighting the brand’s vision, audience, and unique offerings

  • Designed cohesive color palettes and font combinations to define and elevate APOLUNA’s brand identity

  • Collaborated with the client to ensure every piece of content reflected their vision and resonated with their target market

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Content Creation

  • Developed engaging Instagram content to strengthen APOLUNA’s brand presence and resonate with a bilingual audience in Hong Kong

  • Designed visually cohesive post aesthetics to boost brand recognition and encourage audience interaction

  • Researched creative angles for fun, culturally inspired posts that align with APOLUNA's identity and values

  • Wrote captivating captions that blended elegance, storytelling, and audience connection

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©2024 by Elaine Wong. Made with ☕️ in Hong Kong.

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